Terreal

Terreal has been a major player in terracotta building materials for housing for more than 150 years. Terreal called on our teams to facilitate the work of salespeople, optimize operational marketing and harmonize information exchanges between the company’s various departments.

Project issues

  • Replace the old CRM that no longer met new needs
  • Offer a simple, intuitive and ergonomic solution
  • Take into account all the group’s business sectors, its different types of business and the mobility of salespeople

Results

After 1 month, 80 users of the old CRM were already using the new one!

fruition

  • Using the AGILE method (SCRUM), completing 2 sprints
  • Integration of CRM into the back office, website, and social networks of the group
  • Harmonising trade between different services
  • Using Dynamics 365 offline
  • Outlook for CRM Deployment

Technical environment

Microsoft Dynamics 365

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