NAUSICAA

NAUSICAA, an internationally recognized National Sea Center, continuously evolves its digital practices to better support its teams, secure its IT environment, and improve day-to-day operational efficiency.
In this context, NAUSICAA was looking for:

  • a partner capable of providing both technical and strategic expertise,
  • close, hands-on support,
  • a pragmatic, results-driven approach,
  • as well as seamless collaboration between business and IT teams.

It is within this framework that MASAO supported NAUSICAA’s teams in their digital transformation projects.

Challenges

In response to evolving digital needs and the need to optimize its tools and infrastructure, NAUSICAA was looking for a partner capable of:

  • supporting the modernization of its IT environment,
  • securing and simplifying usage,
  • providing both technical and strategic expertise,
  • building a close relationship based on trust.

Réalisations

Through a collaborative and tailored approach, MASAO worked closely with NAUSICAA’s teams to:

  • identify key priorities,
  • structure the actions to be implemented,
  • support teams in evolving their practices,
  • ensure continuous follow-up and strong on-the-ground proximity.

This approach helped build a long-lasting, trust-based relationship between all teams involved in the project.

Results

Thanks to this collaboration, NAUSICAA was able to:

  • improve the efficiency of its digital practices,
  • benefit from close, hands-on support,
  • secure and structure its IT environment,
  • move forward confidently with its transformation projects.

Key results:

  • 100+ automated customer journeys
  • +43% B2C email engagement
  • +52% B2B email engagement

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