Transform your Business Processes with Microsoft and Agentic AI
Your business challenges are evolving. So are your processes.
MASAO has spent 20 years transforming customer-facing processes across sales, marketing and service. Today, Agentic AI allows us to extend this expertise to broader business processes. MASAO helps organizations redesign customer and business processes by combining Microsoft technologies, business expertise and Agentic AI.
We combine business expertise, Dynamics 365, Power Platform, Copilot, data and AI agents to digitize your operations, automate low-value tasks and enable your teams to collaborate with intelligent agents.
How to become an Agentic Enterprise ?
Your Business Processes Come First
Digital transformation is no longer about adding more tools.
It starts with a simple question: How do your teams work today, and how could they work tomorrow with data, automation and AI?
MASAO analyzes your business challenges and processes to design the right Microsoft-powered solutions for your organization.
Becoming a Frontier Firm: Where Humans and AI Agents Work Together
A new way of working is emerging.
Forward-thinking organizations are no longer simply adding AI to their existing tools. They are progressively reimagining their business processes to bring together people, data, applications and AI agents.
This marks the transition towards the Frontier Firm: a human-led, AI-operated organization, where people remain in control while AI amplifies their capabilities.
MASAO helps organizations navigate this transformation by leveraging the Microsoft ecosystem.
Technology Only Creates Value When It Understands Your Business
An effective AI agent doesn’t start with a prompt. It starts with a deep understanding of your processes, data, business rules, users and objectives.
That’s why MASAO brings together four key areas of expertise in every project :
- Business Expertise: Understanding your business processes and operational challenges.
- Microsoft Expertise: Selecting and integrating the right technologies.
- Data & AI Expertise: Providing AI agents with the context and data they need.
- Change Management: Driving adoption and enabling new ways of working.
We don’t just digitize tools. We transform business processes.
We Test Today What We Deploy Tomorrow
At MASAO, Agentic AI goes beyond presentations and concepts.
We develop and test our own AI agents to address real-world business challenges, assess their value, drive adoption and understand what it takes to scale.
This Customer Zero approach allows us to turn hands-on experience into practical insights that directly benefit our clients.
AI Action Center: Turning Emails into Business Actions
The agent analyzes incoming emails, identifies intent and priority, and recommends relevant business actions.
Daily Brief AI for Sales: Start Every Day with the Right Priorities
The agent analyzes activities and opportunities in Dynamics 365 and generates a personalized daily briefing for each sales representative, highlighting their most important actions.
Our Expertise
All our expertises >
Which Business Process Would You Transform First?
You don’t need to start with an AI project. Start with a business challenge.
- Are your processes still too manual?
- Is your data difficult to leverage?
- Are your teams spending too much time on repetitive tasks?
- Is your CRM struggling to keep up with evolving business needs?
- Do you have an Agentic AI use case ready to scale?
Our experts help you identify what needs to be simplified, digitized, automated or transformed with AI agents.
Les événements Masao
Key events
Customer Relationship Specialist for over 20 years
Over 400 CRM projects delivered
Microsoft Dynamics Consultants
Member of the Microsoft Inner Circle (top 1 % of partners worldwide).
Our Customers’ Success Stories
From insurance to industry, including services, our customers trust us to drive their CRM transformation using Microsoft Dynamics 365, Power Platform, and Copilot AI. Through these real-world use cases, discover innovative projects, complex business challenges, and the measurable results achieved.
“Thanks to Dynamics, Coyote now has a centralized portal that enables its sales teams to optimize relationships with customers and prospects in a more transparent and collaborative way.”
“After just one month, 80% of users from the legacy CRM were already using the new one!”
“After only six months: high user satisfaction, centralized information and features, increased autonomy for the inside sales team, and improved sales performance.”
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