WEBINAR : CRM Goes Agentic – Are You Ready to Take Action?

📍 Location : Online

📆 Date : 02/10/2026

Agenda

  • Understand Agentic CRM
  • Identify the right use cases
  • See AI agents in action
  • Learn where to start

Your MASAO Experts

  • Yohan Delmas: Solutions & Innovation Director – MASAO
  • Maëva Sar De Sousa: CMO – MASAO

What If Your CRM Could Do More for Your Teams?

AI is no longer just about assisting your teams. With the emergence of AI agents, it is beginning to understand customer context, identify priorities, recommend the right actions, and take action directly within CRM processes.

For businesses, this evolution marks the beginning of a new era: Agentic CRM.

Discover what this transformation means in practice for your sales teams, customer relationships, and IT systems.

 

Register for the webinar

 

For years, the primary role of CRM has been to centralize and structure customer knowledge.

Today, AI agents are taking CRM capabilities much further.

Imagine a CRM that can automatically identify cases requiring your attention, flag an at-risk sales opportunity, analyze a customer interaction, or recommend the next best action.

The question is no longer simply : “How can I use AI in my CRM?”

But rather : “Which decisions and actions can I now entrust or partially delegate to AI agents?”

This is the transformation we’ll explore during this webinar.