Exclusive Breakfast Event : From Traditional CRM to Agentic CRM

📍 Location : Maison Ladurée 75 avenue des Champs-Élysées

📆 Date : 15/10/2026

Agenda

8:30 AM – Welcome & Breakfast
9:00 AM – Traditional CRM vs. Agentic CRM.
Why the traditional CRM model is evolving and how AI agents are transforming the way businesses operate.

What Does Agentic CRM Look Like? Microsoft experts will share their vision and explore the innovations that are progressively reshaping customer relationship management.

Live Demonstrations & Real-World Use Cases. Discover practical scenarios combining CRM, data, AI, and intelligent agents to empower sales and customer-facing teams.

How to Get Started Which use cases should you prioritize? How can you identify those that will deliver real business value? Where should you begin to ensure AI initiatives remain closely aligned with business needs?

Q&A Session

From 10:30 AM – Networking

Continue the conversation with MASAO, Microsoft, and SoftwareOne experts over coffee.

AI Is Everywhere. But What Is It Really Doing for Your Business Through Your CRM?

Thursday, October 15 | 8:30 AM – 11:00 AM
Maison Ladurée – Champs-Élysées, Paris
An exclusive event hosted by MASAO, Microsoft, and SoftwareOne.

CRM is entering a new era. It’s no longer just about centralizing customer data, tracking opportunities, or managing business activities.

With the emergence of AI agents, CRM systems are gradually becoming capable of understanding business context, identifying priorities, recommending the right actions, and automating parts of business processes.
This marks the transition from traditional CRM to Agentic CRM. On October 15, MASAO, Microsoft, and SoftwareOne invite you to an exclusive breakfast event at Maison Ladurée on the Champs-Élysées in Paris to discover the tangible business benefits of this transformation.
This event is designed to help you understand how Agentic CRM can make a real difference in your teams’ daily activities and the way your organization manages customer relationships.

Why Attend?

You’ll leave with a clearer, more practical understanding of what it really means to transform your CRM with AI agents.
Our goal isn’t to present AI as an end in itself, but to help you answer three essential questions:

Which AI use cases can deliver real value to my organization?
Which tasks or business processes could be handled by AI agents?
How can we move beyond AI experimentation and successfully integrate AI into our sales and customer relationship processes?

Who Should Attend?

CEOs & Business Leaders • Sales Directors • Marketing Directors • Customer Experience Leaders • CIOs & IT Directors • CRM Managers • Digital Transformation & Innovation Leaders

This event is designed for decision-makers who want to move beyond the AI hype and identify practical applications that can improve their customer relationship processes.

Free registration required – Limited seats available.

Reserve my seat